Lack of brand awareness :
When we took over, there was barely any activity on social media. On both Instagram and Facebook, the followers were less than 100.
Lack of trust :
This stems from the above point. For any cosmetic surgery, skin and hair clinic, credibility and trust are paramount, which, in this case, is directly proportional to the number of followers or engagement you have on social media.
High token size :
As a rule of thumb, the higher the token size, the longer the conversion period. What makes it tougher is that it’s such a personal, private and emotional process, which means people are not likely to take any chances.
Pune as a location :
Surprised? We don’t blame you. Among the masses, the perception is that when it comes to the services CSI offers, Mumbai seems to be the default choice of location. Even if we assume that most may be open to the idea of Pune having a premium cosmetic surgery, skin & hair clinic, their preference, for now at least, is Mumbai.