Hard Rock Cafe

Sector 7 picks up project to enhance brand positioning of Hard Rock Cafe in India that goes beyond the constricted image of just rock music that has been tagged with this brand. Our first pitstop to start off with small initiatives that help reposition the brand are its iconic outlets in Mumbai & Pune

About The Brand:

Hard Rock Cafe Inc. is a chain of theme restaurants founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain